A webpage with great, interesting content that people will share with others. They may share it through email, or over Facebook or Twitter, or even social news and bookmarking sites likeReddit or Digg.
The link bait may depend on your market; it could be an interesting infographic, a funny video or even a picture of a cat with some text on it. Depending on who links to it, creating link bait is vital for creating a high search rank.
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