My portfolio showcases my wide experience, which ranges from startup companies to Fortune 500 and Bluechip brands, in an extensive verticals variety :
Fashion, Marketplace, E-commerce, Marketing Agencies, Telecom, FinTech, Banking, Airlines, InsuranceTech, SMEs, Real Estate, Media Groups
See some of the brands I have in my portfolio:
My consolidated portfolio demonstrates my ability to capitalize on every pixel for the overall benefit of any company.
That gives me the capacity to quickly understand and set up a business, buyer, and end-user personas profile to provide tremendous structure, agility, and insight for your company.
Based on my experience acquired over time with all my network, I’m able to draw detailed customer profiles that will help you determine where to focus the time, guide product development, and allow for alignment across the organization. As a result, I will be able to attract the most valuable visitors, leads, and customers to your business. But also, to improve productivity metrics, drive even more sales daily, and increase productivity and effectiveness on my team.
Some of the advantages that can quickly benefit your business are:
- Consistency across the business for sales, marketing, product message, and lead definition.
- Better organizational understanding of your customers (and their customers) needs wants and desires.
- Understanding where your customers (and their customers) are spending their time will enable better targeting of arguments, content, and promotion opportunities.
- Better quality sales leads and lead nurturing programs for different personas.
- More targeted analytics as we can discover which types of personas make better customers.
Also, that will help to get a good feeling for your customer’s goals and challenges like:
- What’s important to them and what’s driving the change?
- What’s the need behind the need?
- What’s impeding or speeding their need to change?
- How do they go about change?
- What do they need to know to embrace change?
- Who do they turn to for advice or information?
- What’s the value they visualize once they make a decision?
- Who do they have to sell change to to get it?
- What could cause the need for this change to lose priority?
- What wording, KPIs, and goals do we need to use?