A Facebook profile for a specific person, product, company or organization, usually administered by official representatives. This is different from a Facebook personal page, which must be owned by an individual, and different from a Facebook community page, which is built around an interest not related to a brand, such as “cooking.” It is also different from a Facebook group. Fan pages can gather thousands or millions of fans through “likes,” and official posts by the page administrator generally go into the fans’ news streams. Once a page has more than 25 fans, it can claim a short form URL, such as facebook.com/nytimes or facebook.com/wikileaks. Facebook community and fan pages are strong players in ongoing efforts to bring content to people where they already are, instead of requiring them to come to the content.