Email Sponsorships attempt to deliver more than just a “drive by” impression. Metrics such as CTR may be balanced with brand association, as sponsors seek to tap into the publisher’s goodwill and establish credibility in their target market.
Email Sponsorships attempt to deliver more than just a “drive by” impression. Metrics such as CTR may be balanced with brand association, as sponsors seek to tap into the publisher’s goodwill and establish credibility in their target market.