The dominant formatting language used on the World Wide Web to publish text, images, and other elements. Invented by Tim Berners Lee in the early 1990s, HTML uses pairs of opening and closing tags (also known as elements), such as <title> and </title>; each pair assigns meaning to the text that appears between them. HTML can be considered code, but it is not a programming language; it’s a markup language, which is a separate beast. The latest standard of HTML is HTML5, which adds powerful interactive functionality.