A roadblock refers to an ad buy by which all ads on the page are dedicated to the advertiser. Thus, the share of voices on the page are 100%. More often, roadblocks include two ad placements and sometimes a third one.
A roadblock refers to an ad buy by which all ads on the page are dedicated to the advertiser. Thus, the share of voices on the page are 100%. More often, roadblocks include two ad placements and sometimes a third one.