Short for Electronic Commerce, E-Commerce is the process of buying and selling of goods online through websites. Products sold through e-commerce can be physical products that require shipping, or digital products delivered electronically such as program and document downloads, license keys and music.

Word of mouth mentions of your company, generated on a person to person basis EC2. A computing power rental system by Amazon that has become popular among technology

An elastic layout is one that uses percentage and em for defining page width, paired with a max width style to allow the layout of the website to stretch when font sizes are changed. The ability to flex to accommodate the browser width and visitor’s font preferences is where the name ‘elastic’ comes from.

In XML, an element is the central building block of any document. Individual elements can contain text, other elements, or both.

Em is a unit of measurement for sizing fonts and other elements within a web page relative to the parent element of the item. A 1em font is equal to the point size for the font already defined in the parent element. For example, 2em would be twice the current size, .5em would be half the current size and so on.

An email campaign is a coordinated set of email marketing messages delivered at intervals and designed to escalate a persuasive argument to purchase, subscribe, download, etc.

An email filter is a type of program that filters and separates email into different folders based on specified criteria.

Email Sponsorships attempt to deliver more than just a “drive by” impression. Metrics such as CTR may be balanced with brand association, as sponsors seek to tap into the publisher’s goodwill and establish credibility in their target market.

An embedded style is a CSS style written into the head of an XHTML document. t only affects the elements on that page, instead of site-wide as a separate CSS file does. Style in an embedded style sheet will override styles from the linked CSS file.

Engagement or Social Engagement refers to the amount of participation in an online community. Retweets, comments, and Likes are all forms of social engagement.

The code on web pages that allows Google Analytics to track and measure events on web pages, such as clicks or downloads.

Ex is a measurement for font height or size relative to the height of a lowercase “x” in that font family.

The process of providing your customers with the best possible experience across all touchpoints through analytics, user research, A/B testing, and personalization

Otherwise known as XML. XML is a markup language used for writing custom markup languages. In other words, XML describes how to write new languages. It is sometimes referred to as a “meta” language because of this. It also serves as a basic syntax that allows different kinds of computers and applications to share information without having to go through multiple conversion layers.

This is CSS that is stored in an external document. The biggest advantage to using an external style sheet is that it can be linked to by multiple HTML/XHTML files, meaning that changes made to the style sheet will affect all the pages linked to it, rather than having to change each page individually.