This is my digital glossary.
It’s a list of marketing and sales digital terminology, acronyms, synonym available on the web. You will find most common digital marketing , email marketing adtech terms, many of which are specific to SEO, PPC, and web design.
If you want to add, change or need more details please contact me.
Digital Glossary
Actualmente hay 16 nombres en este directorio que comienzan con la letra I.
iframe
An HTML tag that allows for one web page to be wholly included inside another; it is a popular way to create embeddable interactive features. Iframes are usually constructed via JavaScript as a way around web browsers’ security features, which try to prevent JavaScript on one page from quickly talking to JavaScript on an external page. Many security breaches have been designed using iframes.
In-stream
In-stream video ads are those that are in the video player itself and are injected into the stream that is being sent to a client video player.
Inbound Marketing
A marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects.
Infographic
An infographic (information graphic) is a graphical representation of information or data designed to be engaging and easily understandable.
Information Scent
Visual and textual cues that provide website visitors with hints on what information a site contains.
Infrastructure as a Service (IaaS)
Online services that provide high-level APIs used to dereference various low-level details of underlying network infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc.
Inheritance
In CSS, elements that do not have a pre-defined style will take on the style of their parent element within the document tree.
Inline Style
Elements with CSS written directly around the element it affects, instead of in a separate style sheet or header style.
Integrated Media
When multiple of the big three media types (paid, owned, and earned) overlap and work together in a marketing campaign.
Intelligent Display
Using data and consumer behavior to generate and serve a custom advertisement to a specific person.
Internal sales
Internal sales is a business model in which a company's products are sold directly from the company to the customers. The major benefit of this method is that it allows a company to reap more profits from each sale because they don't have to pay the vendors.
iOS A/B Testing
The process of running a controlled experiment comparing one or more versions of an iOS app against the original to improve certain metrics.
IP Address (Internet Protocol Address)
A unique string of numbers that identifies each device connecting to the internet. The IP Address is your website’s home address.
IP Warmup
IP warming is the practice of gradually increasing the volume of mail sent via a dedicated IP address according to a predetermined schedule. This gradual process helps to establish a reputation with ISPs (Internet Service Providers) as a legitimate email sender.
- A demand-side platform (DSP)
- A view-through rate (VTR)
- A/A Testing
- A/B Testing
- A/B/N Testing
- Abandoned Cart
- Above The Fold
- Acceptable Spam Report Rate
- Acceptance Rate
- Accessibility
- Account Based Marketing
- Active Server Pages (ASP
- Ad Exchange
- Ad Fraud
- Ad Network
- Ad Server
- Ad Viewability
- AddThis
- Agency Trading Desk
- AJAX
- Alexa Internet
- Algorithm
- AMA
- Analytics
- Anchor text
- Android
- Annual Recurring Revenue
- Annual Recurring Revenue (ARR)
- API (Application Programming Interface)
- App
- App Personalization
- At tag(@)
- ATL
- Atom
- Audience Extension
- Audience segment
- Audience targeting
- Audit trail
- Avatar
- Average Order Value
- Average Revenue Per User (ARPU)
- Average Selling Price
- Back end
- Back Link
- Backlinks
- Bad neighbourhood
- Bandwidth
- Banner
- Behance
- Behavior-based
- Behavioral Targeting
- Below The Fold
- Below the Fold
- Bitly
- Black / White Hat SEO
- Blacklist
- Blog
- Blogger Outreach
- Bloggersphere or Blogosphere
- Bookings
- Bounce Rate
- Bounce Rate
- Brand Advocates
- Breadcrumbs
- Browser
- Bucket Testing
- Bulk mail
- Burn Rate
- Cache/Caching
- Call to action (CTA)
- Call to Action (CTA)
- CAN-SPAM
- Cascading Style Sheets (CSS)
- Civic Media
- Click-Through Rate (CTR)
- Clicks per Delivered
- Clicks-per-open
- Client-side
- Cloud computing
- Cloud Computing
- Comma-Separated Values (CSV)
- Comment
- Committed Monthly Recurring Revenue
- Community Manager
- Content Management System
- Content Management System (CMS)
- Content Marketing
- Content Strategy
- Continuous Delivery
- Conversion
- Conversion
- Conversion Rate
- Conversion Rate Optimization
- Cookies
- Cost per Action (CPA)
- Cost per Click (CPC)
- CPM (Cost Per Mille)
- Creative Commons
- Cross-channel analytics
- Cross-Platform Marketing Automation
- CSS framework
- Customer Acquisition Cost (CAC)
- Customer Buying Lifecycle
- Customer Churn
- Customer Retention Cost
- Customer Retention Rate
- Data visualization
- Data-Management Platform (DMP)
- Deal ID
- Decision Fatigue
- Dedicated IP
- Deferred Revenue
- Demand Side Platform (DSP)
- Deprecated
- Django
- Doctype
- Document Object Model (DOM)
- Document Type Definition (DTD)
- Document-oriented database
- Domain
- Domain Authority
- Domain Name Service (DNS)
- Double Opt-In
- Drip marketing
- Drupal
- Dynamic HyperText Markup Language (DHTML)
- E-Commerce
- Earned Media
- Elastic layout
- Element
- Email campaign
- Email filter
- Email Sponsorships
- Embedded Style
- Event Tracking
- Experience Optimization
- Extensible Markup Language (XML)
- Extensible Markup Language (XML)
- External Style Sheet
- Facebook Connect
- Facebook fan page
- Facebook groups
- Facebook personal page
- Facetime
- False Positive
- Favicon
- Filter Bubble
- First-party data
- First-Time Visitor
- Fixed Width Layout
- Flash
- Flash Mob
- Flickr
- Focal Point
- Font family
- Font style
- Font weight
- Foursquare
- Framework
- Front-end
- Geo-targeting
- Geolocation/Geotagging
- Goal Tracking
- Google AdSense
- Google AdWords
- Google Analytics
- Google Authorship
- Google Hangouts
- Google+
- Graceful degradation
- Graphical User Interface (GUI)
- Growth Hacking
- Hard bounce
- Hashtag (#)
- Headline Testing
- Heatmap
- Hero Image
- Hexadecimal
- Hit
- Honeypot
- Hootsuite
- Htaccess
- HTML email
- HTML Tag
- HTML5
- HTTPS
- Hyperlink
- Hypertext
- Hypertext Markup Language (HTML)
- HyperText Transfer Protocol (HTTP)
- iframe
- Image map
- In-stream
- Inbound Marketing
- Infographic
- Information Scent
- Inheritance
- Inline Style
- Integrated Media
- Intelligent Display
- Internal sales
- Internet Protocol Address (IP)
- iOS A/B Testing
- IP Warmup
- JavaScript
- JavaScript Object-Notation (Jsaon)
- Joomla
- jQuery
- Key/value store
- Keyword Stuffing
- Keyword Stuffing
- LAMP
- Landing Page
- Landing Page Optimization
- Lead Generation
- Library
- Lifetime Value
- Like
- Link Bait
- Link farm
- Liquid Layout
- List Segmentation
- Live-Blogging
- Location-based services
- Loyalty program
- Marketing Automation
- Marketing Technology Stack
- Markup
- Mashup
- Meetup
- Meme
- Meta tag
- Metadata
- Micro-Post or Micro-Blog
- Mobile App A/B Testing
- Monthly Recurring Revenue (MRR)
- MRR Churn
- Multi-Armed Bandit
- Multi-channel marketing
- Multivariate Testing
- MySpace
- Navigation
- Nesting
- New Bookings
- Newsfeed
- Ning
- Non-breaking space
- Normalized Contracts
- OAuth
- Object-oriented programming (OOP)
- OnBoarding
- Online Community
- Online Marketing
- Ontology
- Open Graph
- Open ID
- Open rate
- Open source
- Operating system
- Opt-In (Subscribe)
- Opt-Out (Unsubscribe)
- Organic Traffic
- Outbound marketing
- Owned Media
- Page Rank (PR)
- Page view
- Paid Traffic
- Perl
- permanent link
- Permission-based marketing
- PHP
- Physical address
- Pins
- Pixel
- Plain Text Emails
- Platform
- Plug-in
- Podcast
- PostgreSQL
- Privacy policy
- Professional Services
- Programmatic Direct
- Programmatic Non-Reserved
- Programmatic Reserved (or Programmatic Premium)
- Programming language
- Progressive enhancement
- Property
- Pseudo Class
- pseudo-element
- Python
- Qualified Lead
- Read / open length
- Real-time bidding (RTB)
- Really Simple Syndication (RSS)
- Rel
- Relational database
- Remarketing
- Renewal Bookings
- Renewal Rate
- Rental List/ Acquisition List
- Repeat Purchase
- Resolution
- Responsive Web Design (RWD)
- Retargeting
- Retention List
- Retweet
- Revenue Backlog
- Revenue Churn
- Revenue Per Visitor
- Revenue Performance Management (RPM)
- Revenue recognition
- Roadblock
- ROBOTS.TXT
- Ruby
- Sales Funnel
- Schema
- Scribd
- Script
- Scripting language
- Search Engine Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization
- Search Engine Optimization (SEO)
- Search Engine Results Pages (SERPS)
- Second party
- Selector
- Semantic markup
- Semantic web
- Sender Domain
- Sender Policy Framework (SPF)
- Sender Score
- Sentiment Analysis
- Server-side
- Server-Side Testing
- Shared IP
- Shopping Cart Abandonment
- Signature file
- Simple Object Access Protocol (SOAP)
- Single opt-in
- Skype
- SnapChat
- Social Influencer
- Social media
- Social Media Manager
- Social Media Marketing
- Social Media Monitoring
- Social Media Policy
- Social Proof
- Soft bounce
- Software as a Service (SaaS)
- Spam
- Spam trap
- SpamCop
- Specification
- Split Testing
- Sproutsocial
- Squeeze Page
- Standard Generalised Markup Language (SGML)
- Statistical Significance
- Structured thesaurus
- StumbleUpon
- Subscriber
- Supply-side platform (SSP)
- Tag
- Taxonomy
- Template
- The .NET
- The Common Gateway Interface (CGI
- Third-party data
- Total Contract Value (TCV)
- Transparency
- Trending topics
- Troll
- Tumblr
- Tweet
- Twitterverse
- Type 1 Error
- Type 2 Error
- Uniform Resource Identifier (URI)
- Uniform Resource Locator (URL)
- Unique Selling Point
- Unique users or Visitors
- Unique-User/ Device ID
- Unsolicited Commercial Email (UCE )
- URL Shortener
- Usability
- Usability Testing
- User Experience (UX)
- User Flow
- User Interface (UI)
- Valid
- Value Proposition
- Viewability
- Viewable Impression
- Vimeo
- Vine
- Viral
- Visit
- Visitor
- Visitor Segmentation
- Web Analytics
- Web server
- Web Standards
- Webinar
- Website Optimization
- Website Personalization
- Whitelist
- Widget
- Wiki
- WordPress(WP)
- XHTML
- Youtube
- Zero Moment of Truth