The replacement of repetitive manual marketing processes and tasks with solutions that are automated, especially in regards to e-mail marketing.

A grouping of technologies that marketers leverage to conduct and improve their marketing activities.

This refers to the coding applied to a text document to change it into an HTML, XML, or other Markup Language document.

A combination of data from multiple sources, usually through the use of APIs. An example of a mashup would be an app that shows the locations of all the movie theaters in a particular town on a Google map. It is mashing up one data source (the addresses of movie theaters) with another data source (the geographic location of those addresses on a map).

The world’s largest network of local groups. It enables users to organise a local group or find one of the thousands already meeting up face-to-face.

An image, video, piece of text or any combination of the three, typically humorous in nature, that is copied and spread rapidly by users across the internet, often starting on sites such as Reddit, and often with slight variations.

A Meta tag is an HTML tag used to include Metadata within the header of a web page.

Data about data. Examples of metadata include descriptors indicating when information was created, by whom and in what format. Metadata helps to organize information online and make it machine-readable. HTML is an example of metadata — it organizes the data in a web page so browsers can display it sensibly. Web pages often have hidden metadata that helps with their search engine ranks. Photos uploaded to Flickr carry metadata such as time taken, camera model and shutter speed. MP3s have metadata such as the artist name, track title, album name and so on. created, by whom and in what format. Metadata helps to organize information online and make it machine-readable. HTML is an example of metadata — it organizes the data in a web page so browsers can display it sensibly. Web pages often have hidden metadata that helps with their search engine ranks. Photos uploaded to Flickr carry metadata such as time taken, camera model and shutter speed. MP3s have metadata such as the artist name, track title, album name and so on.

A microblog is similar to a traditional blog in every way except its size. Microblogs are much smaller, sometimes comprising of nothing more than one sentence. Microposts have been made popular by social networking site Twitter, as its users are limited to posts of no more than 140 characters in length.

The practice of using A/B testing to test different experiences within mobile apps.

Monthly Recurring Revenue is a measure of the predictable and recurring revenue components of your subscription business. It will typically exclude one-time and variable fees, but for month-to-month businesses could include such items.

MRR churn is the monthly revenue lost from canceled contracts; Mathematically MRR churn rate is an extension of the SaaS customer churn rate calculated by substituting monthly recurring revenue in place of the number of customers.

A form of A/B testing that uses machine learning algorithms to dynamically allocate traffic to variations that are performing well.

Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers.

A technique for testing a hypothesis where multiple variables are modified, in order to determine the best combination of variations on those elements of a website or mobile app.

A social networking site and mobile app with a strong emphasis on music. It was the most visited social networking site in the world from 2005 until 2008 when it was overtaken by Facebook.