A new method that allows users to share information stored on one site with another site. For example, some web-based Twitter clients will use OAuth to connect to your account, instead of requiring you to provide your password directly to that third-party site. It is similar to Facebook Connect. This allows sites to validate users’ identities without having full access to their personal accounts. example, some web-based Twitter clients will use OAuth to connect to your account, instead of requiring you to provide your password directly to that third-party site. It is similar to Facebook Connect. This allows sites to validate users’ identities without having full access to their personal accounts.

On-boarding is the process of establishing a contract or legal arrangement between the business and it's client.

A virtual community consisting of people and/or businesses with common interests who use social networking sites, instant messaging apps and online forums to communicate and work together.

The strategy for leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.

A classification system with nodes or entities, that allows non-hierarchical relationships, in contrast to a taxonomy, which is hierarchical. Taxonomies and ontologies are important in content to help related articles or topics pages. (Also see taxonomy)

Object-oriented programming (OOP) is a programming paradigm that uses “objects” – data

Web code that determines what information (title, image, description, etc) is displayed when someone shares a link from your website onto a social network.

An open standard that lets users log in to multiple websites using the same identity through a third party. It is supported by numerous sites, including LiveJournal, Yahoo!, and WordPress. While Open ID has seen adoption among technical communities, its authentication method is not particularly intuitive, and it has not gained wide consumer acceptance.

Open rate is the measure of the number of people in the email list who open (or view) a particular email campaign.

Open source refers to the source code of a computer program made available to the general public. Open source software includes both web-based and desktop applications.

A basic layer of software that controls computer hardware, allowing other applications to be built on it. The most popular operating systems today for desktop computers are the various versions of Microsoft Windows, Mac OS X, and the open-source Linux. Smartphones also have operating systems. The Palm Pre uses webOS, numerous phones use Google’s Android operating system, and the iPhone uses iOS (formerly known as iPhone OS).

The process by which a user agrees to receive messages from a company. Opt-in messages, therefore, cannot be considered as spam.

When the recipient of the mail is asked for his permission that allows the marketers to send further information or messages about the product/service.

The process by which a user elects to stop receiving messages from a company. If a user continues to receive messages after opting out these messages can be considered to be spam.

When an already subscribed user unsubscribes from the mail list then it is known as an Opt-Out.

This is traffic that is generated to your website which is generated by a Search Engine. This could be traffic from Google, Yahoo or Bing. It’s also known as “Free” traffic. Organic traffic is the best type of traffic!

Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.

Everything your company has direct control over the messaging on, including your website, your brochures, your call intake staff, and your social media channels.