A page view is a request for an entire web page document from a server by a visitor’s browser. In other words, for each page view your site had, someone (or a search engine spider) looked at that page.

Paid search is when a company bids on keywords and makes advertisements around those keywords to be displayed on search engines. These results appear separately, either on the top, bottom or right side of a search results page. Paid traffic also encompasses any form of paid advertisement that directly points to your website.

Perl is a high-level, general-purpose, interpreted, dynamic programming language. Perl was originally developed by Larry Wall, a linguist working as a systems administrator for NASA, in 1987, as a general purpose UNIX scripting language to make report processing easier. Peer-to-peer (P2P) A network architecture in which users share resources on their own computers directly with others. Often used to speed up videos and large multimedia pieces that can take a long time to download. Napster was an early example of a popular use of peer-to-peer architecture, although it was not fully peer-to-peer. Today, Skype and BitTorrent are based on peer-to-peer technologies.

Short for “permanent link.” Generally used only on blogs, a permalink is a link that is the permanent web address of a given blog post. Since most blogs have constantly-changing content, the permalink offers a way for readers to bookmark or link to specific posts even after those posts have moved off the home page or primary category page.

Permission-based marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.

A recursive acronym for Hypertext Pre-Processor, PHP is a widely used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

A physical address is a binarynumber in the form of logical high and low states on an address bus that corresponds to a particular cell of primary storage(also called main memory), or to a particular register in a memory-mapped I/O(input/output) device.

A pinboard-style photo-sharing website that allows registered users to create and manage theme-based image collections (called “boards”) such as events, interests, and hobbies. Users can “pin” content found around the web to boards they’ve created.

A contraction of picture element, a pixel refers to a single point in a graphic. Ad units are typically measured in pixels, for example, the default 468×60-sized banner.

Plain Text Emails are the email equivalent to a letter written on a typewriter—no images, no pretty fonts, no hyperlinks.While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy.

In the technology world, platform refers to the hardware or software that other applications are built upon. Computing platforms include Windows PC and Macintosh. Mobile platforms include Android, iPhone and Palm’s WebOS. More recently, in an extension of its commonly used definition, Facebook has created a “platform,” allowing developers to build applications on top of it.

A cloud computing model that provides customers a platform allowing them to develop, run, and manage applications without the complexity of building and maintaining the infrastructure.

A plug-in is a piece of third-party code that extends the capabilities of a website. It is most often used in conjunction with a CMS or blogging platform. Plug-ins are a way to extend the functionality of a website without having to re-write the core code of a website. Plugins can also refer to pieces of third-party software installed within a computer program to increase its functionality. The Firefox web browser has an extensive catalogue of Plugins (called ‘Addons’), which are used to extend its functionality.

A blogging and publishing platform to which users can submit via e-mail. Through APIs, it can push the content to other sites such as Flickr, Twitter, and YouTube. It is a for-profit company based in San Francisco that came out of the YCombinator seed start-up program.

An alternative to MySQL, another free and open-source relational database management system on the Internet. PostgreSQL is preferred by some in the technology community for its ability to operate as a spatial database, using PostGIS extensions. This enables developers to create applications that sort information based on geography, which can mean sorting by whether various places are within a certain county or pointing out the places that are geographically closest to the user.

A privacy policy is a statement or a legal document (in privacy law) that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data.

A model of cloud computing where the infrastructure and services are maintained on a private network, typically managed internally or by a third party.

Professional services firms exist in many different industries. They can be any organization or profession that offers customized, knowledge-based services to clients.

Programmatic Direct is an ad buy placed directly between a publisher and advertiser through automated programmatic ad-buying systems.

The typical automated ad buy. It is similar to an open auction in which relatively anyone can bid to buy ad space that’s up for sale

Programmatic Reserved (or Programmatic Premium) In Programmatic reserved, the ad inventory is guaranteed or reserved. This category is more like the traditional direct sales process, in which inventory can be reserved well in advance, both parties agree upon terms upfront and the actual buying mechanism is automated. Deals are negotiated directly between a single buyer and seller via technology and programmatic pipes connect the buyer directly to the publisher's ad server.

A special type of language used to unambiguously instruct a computer how to perform tasks. Programming languages are used by software developers to create applications, including those for the web, for mobile phones, and for desktop operating systems. C, C++, Objective C, Java, JavaScript, Perl, PHP, Python, and Ruby are examples of programming languages. HTML and XML are not programming languages, they are markup languages.

Progressive enhancement is a strategy for web design that uses web technologies in a layered fashion that allows everyone to access the basic content and functionality of a web page, using any browser or Internet connection, while also providing those with better bandwidth or more advanced browser software an enhanced version of the page.

Property is a CSS term and is roughly equivalent to an HTML tag. Properties are what define how a style should appear on a given web page.

Like pseudo-elements, pseudo-classes are used to add special effects to certain CSS selectors.

A pseudo-element is an element used to add a special effect to certain selectors.

Cloud computing services offered by third-party providers over the public Internet, making them available to anyone who wants to use or purchase them.

A sophisticated computer language that is commonly used for Internet applications. Designed to be a very readable language, it is named after Monty Python. It first appeared in 1991 and was originally created by Guido van Rossum, a Dutch computer programmer who now works at Google. Python files generally end in .py.