This is my digital glossary.
It’s a list of marketing and sales digital terminology, acronyms, synonym available on the web. You will find most common digital marketing , email marketing adtech terms, many of which are specific to SEO, PPC, and web design.
If you want to add, change or need more details please contact me.
Digital Glossary
Actualmente hay 13 nombres en este directorio que comienzan con la letra W.
Web 2.0
Referring to the generation of Internet technologies that allow for interactivity and collaboration on websites. In contrast to Web 1.0 (roughly the first decade of the World Wide Web) where static content was downloaded into the browser and read, Web 2.0 uses the Internet as the platform. Technologies such as Ajax, which allow for rapid communication between the browser and the web server, underlie many Web 2.0 sites. The term was popularized by a 2004 conference, held by O’Reilly Media and MediaLive, called Web 2.0. (Also see Ajax)
Web 3.0
Sometimes used to refer to the semantic web. (Also see semantic web) webOS — Operating system used on the latest generation of Palm smartphones, including the Pre and the Pixi. Apps for webOS are developed using web standards (HTML, Javascript, and CSS), which means there is a low barrier to entry for web developers to create mobile apps for webOS as compared to other mobile platforms. It allows for having several applications open at the same time, unlike the current iPhone.
Web Analytics
The measurement and analysis of data to inform an understanding of user behavior across web pages.
Web Server
A web server is a computer that has software installed and networking capabilities that allow it to host websites and pages and make them available to internet users located elsewhere. There are various setups that can be used for a web server, including the LAMP setup previously mentioned.
Web Standards
Standards are specifications recommended by the World Wide Web Consortium (W3C) for standardising website design. The main purpose of web standards are to make it easier for both designers and those who create web browsers to make sites that will appear consistent across multiple platforms.
Webinar
A webinar is a seminar conducted over the internet using video conferencing, instant messaging and VOIP services. Webinars are generally hosted by an organisation or company and broadcast to a select group of individuals.
Website Optimization
The process of using controlled experimentation to improve a website's ability to drive business goals.
Widget
In a web context, this refers to a portable application that can be embedded into a third-party site by cutting and pasting snippets of code. Common web widgets include a Twitter box that can sit on a blog or a small Google Map that sits within an invitation. Desktop widgets, such as ones offered for the Macintosh Dashboard or by Yahoo!, can be placed on the desktop of a computer, such as for weather or stocks. Similarly, Android offers the ability to add widgets to the home screens.
Wiki
A website with pages that can be easily edited by visitors using their web browser, but generally now gaining acceptance as a prefix to mean “collaborative.” Ward Cunningham created the first wiki, naming it WikiWikiWeb after the Hawaiian word for “quick.” A wiki enables the audience to contribute to a knowledge base on a topic or share information within an organization, like a newsroom. The best-known wiki in existence is Wikipedia, which burst onto the scene around 2000 as one of the first examples of mass collaborative information aggregation. Other sites that have been branded “wiki” include Wikinews, Wikitravel, and WikiLeaks (which was originally but is no longer a wiki).
WordPress
The most popular blogging software in use today, in large part because it is free and relatively powerful, yet easy to use. First released by Matt Mullenweg in 2003, WordPress attracts contributions from a large community of programmers and designers who give it additional functionality and visual themes. Sites that use WordPress include the New York Times blogs, CNN and the LOLCats network. It has been criticized for security flaws.
- A demand-side platform (DSP)
- A view-through rate (VTR)
- A/A Testing
- A/B Testing
- A/B/N Testing
- Abandoned Cart
- Above The Fold
- Acceptable Spam Report Rate
- Acceptance Rate
- Accessibility
- Account Based Marketing
- Active Server Pages (ASP
- Ad Exchange
- Ad Fraud
- Ad Network
- Ad Server
- Ad Viewability
- AddThis
- Agency Trading Desk
- AJAX
- Alexa Internet
- Algorithm
- AMA
- Analytics
- Anchor text
- Android
- Annual Recurring Revenue
- Annual Recurring Revenue (ARR)
- API (Application Programming Interface)
- App
- App Personalization
- At tag(@)
- ATL
- Atom
- Audience Extension
- Audience segment
- Audience targeting
- Audit trail
- Avatar
- Average Order Value
- Average Revenue Per User (ARPU)
- Average Selling Price
- Back end
- Back Link
- Backlinks
- Bad neighbourhood
- Bandwidth
- Banner
- Behance
- Behavior-based
- Behavioral Targeting
- Below The Fold
- Below the Fold
- Bitly
- Black / White Hat SEO
- Blacklist
- Blog
- Blogger Outreach
- Bloggersphere or Blogosphere
- Bookings
- Bounce Rate
- Bounce Rate
- Brand Advocates
- Breadcrumbs
- Browser
- Bucket Testing
- Bulk mail
- Burn Rate
- Cache/Caching
- Call to action (CTA)
- Call to Action (CTA)
- CAN-SPAM
- Cascading Style Sheets (CSS)
- Civic Media
- Click-Through Rate (CTR)
- Clicks per Delivered
- Clicks-per-open
- Client-side
- Cloud computing
- Cloud Computing
- Comma-Separated Values (CSV)
- Comment
- Committed Monthly Recurring Revenue
- Community Manager
- Content Management System
- Content Management System (CMS)
- Content Marketing
- Content Strategy
- Continuous Delivery
- Conversion
- Conversion
- Conversion Rate
- Conversion Rate Optimization
- Cookies
- Cost per Action (CPA)
- Cost per Click (CPC)
- CPM (Cost Per Mille)
- Creative Commons
- Cross-channel analytics
- Cross-Platform Marketing Automation
- CSS framework
- Customer Acquisition Cost (CAC)
- Customer Buying Lifecycle
- Customer Churn
- Customer Retention Cost
- Customer Retention Rate
- Data visualization
- Data-Management Platform (DMP)
- Deal ID
- Decision Fatigue
- Dedicated IP
- Deferred Revenue
- Demand Side Platform (DSP)
- Deprecated
- Django
- Doctype
- Document Object Model (DOM)
- Document Type Definition (DTD)
- Document-oriented database
- Domain
- Domain Authority
- Domain Name Service (DNS)
- Double Opt-In
- Drip marketing
- Drupal
- Dynamic HyperText Markup Language (DHTML)
- E-Commerce
- Earned Media
- Elastic layout
- Element
- Email campaign
- Email filter
- Email Sponsorships
- Embedded Style
- Event Tracking
- Experience Optimization
- Extensible Markup Language (XML)
- Extensible Markup Language (XML)
- External Style Sheet
- Facebook Connect
- Facebook fan page
- Facebook groups
- Facebook personal page
- Facetime
- False Positive
- Favicon
- Filter Bubble
- First-party data
- First-Time Visitor
- Fixed Width Layout
- Flash
- Flash Mob
- Flickr
- Focal Point
- Font family
- Font style
- Font weight
- Foursquare
- Framework
- Front-end
- Geo-targeting
- Geolocation/Geotagging
- Goal Tracking
- Google AdSense
- Google AdWords
- Google Analytics
- Google Authorship
- Google Hangouts
- Google+
- Graceful degradation
- Graphical User Interface (GUI)
- Growth Hacking
- Hard bounce
- Hashtag (#)
- Headline Testing
- Heatmap
- Hero Image
- Hexadecimal
- Hit
- Honeypot
- Hootsuite
- Htaccess
- HTML email
- HTML Tag
- HTML5
- HTTPS
- Hyperlink
- Hypertext
- Hypertext Markup Language (HTML)
- HyperText Transfer Protocol (HTTP)
- iframe
- Image map
- In-stream
- Inbound Marketing
- Infographic
- Information Scent
- Inheritance
- Inline Style
- Integrated Media
- Intelligent Display
- Internal sales
- Internet Protocol Address (IP)
- iOS A/B Testing
- IP Warmup
- JavaScript
- JavaScript Object-Notation (Jsaon)
- Joomla
- jQuery
- Key/value store
- Keyword Stuffing
- Keyword Stuffing
- LAMP
- Landing Page
- Landing Page Optimization
- Lead Generation
- Library
- Lifetime Value
- Like
- Link Bait
- Link farm
- Liquid Layout
- List Segmentation
- Live-Blogging
- Location-based services
- Loyalty program
- Marketing Automation
- Marketing Technology Stack
- Markup
- Mashup
- Meetup
- Meme
- Meta tag
- Metadata
- Micro-Post or Micro-Blog
- Mobile App A/B Testing
- Monthly Recurring Revenue (MRR)
- MRR Churn
- Multi-Armed Bandit
- Multi-channel marketing
- Multivariate Testing
- MySpace
- Navigation
- Nesting
- New Bookings
- Newsfeed
- Ning
- Non-breaking space
- Normalized Contracts
- OAuth
- Object-oriented programming (OOP)
- OnBoarding
- Online Community
- Online Marketing
- Ontology
- Open Graph
- Open ID
- Open rate
- Open source
- Operating system
- Opt-In (Subscribe)
- Opt-Out (Unsubscribe)
- Organic Traffic
- Outbound marketing
- Owned Media
- Page Rank (PR)
- Page view
- Paid Traffic
- Perl
- permanent link
- Permission-based marketing
- PHP
- Physical address
- Pins
- Pixel
- Plain Text Emails
- Platform
- Plug-in
- Podcast
- PostgreSQL
- Privacy policy
- Professional Services
- Programmatic Direct
- Programmatic Non-Reserved
- Programmatic Reserved (or Programmatic Premium)
- Programming language
- Progressive enhancement
- Property
- Pseudo Class
- pseudo-element
- Python
- Qualified Lead
- Read / open length
- Real-time bidding (RTB)
- Really Simple Syndication (RSS)
- Rel
- Relational database
- Remarketing
- Renewal Bookings
- Renewal Rate
- Rental List/ Acquisition List
- Repeat Purchase
- Resolution
- Responsive Web Design (RWD)
- Retargeting
- Retention List
- Retweet
- Revenue Backlog
- Revenue Churn
- Revenue Per Visitor
- Revenue Performance Management (RPM)
- Revenue recognition
- Roadblock
- ROBOTS.TXT
- Ruby
- Sales Funnel
- Schema
- Scribd
- Script
- Scripting language
- Search Engine Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization
- Search Engine Optimization (SEO)
- Search Engine Results Pages (SERPS)
- Second party
- Selector
- Semantic markup
- Semantic web
- Sender Domain
- Sender Policy Framework (SPF)
- Sender Score
- Sentiment Analysis
- Server-side
- Server-Side Testing
- Shared IP
- Shopping Cart Abandonment
- Signature file
- Simple Object Access Protocol (SOAP)
- Single opt-in
- Skype
- SnapChat
- Social Influencer
- Social media
- Social Media Manager
- Social Media Marketing
- Social Media Monitoring
- Social Media Policy
- Social Proof
- Soft bounce
- Software as a Service (SaaS)
- Spam
- Spam trap
- SpamCop
- Specification
- Split Testing
- Sproutsocial
- Squeeze Page
- Standard Generalised Markup Language (SGML)
- Statistical Significance
- Structured thesaurus
- StumbleUpon
- Subscriber
- Supply-side platform (SSP)
- Tag
- Taxonomy
- Template
- The .NET
- The Common Gateway Interface (CGI
- Third-party data
- Total Contract Value (TCV)
- Transparency
- Trending topics
- Troll
- Tumblr
- Tweet
- Twitterverse
- Type 1 Error
- Type 2 Error
- Uniform Resource Identifier (URI)
- Uniform Resource Locator (URL)
- Unique Selling Point
- Unique users or Visitors
- Unique-User/ Device ID
- Unsolicited Commercial Email (UCE )
- URL Shortener
- Usability
- Usability Testing
- User Experience (UX)
- User Flow
- User Interface (UI)
- Valid
- Value Proposition
- Viewability
- Viewable Impression
- Vimeo
- Vine
- Viral
- Visit
- Visitor
- Visitor Segmentation
- Web Analytics
- Web server
- Web Standards
- Webinar
- Website Optimization
- Website Personalization
- Whitelist
- Widget
- Wiki
- WordPress(WP)
- XHTML
- Youtube
- Zero Moment of Truth